Marketing Techniques Of Direct Marketing Essay - 1144 Words

Introduction Direct marketing is the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Nowadays, with the increase in popularity of social media and email usage, there has been a rise in direct marketing. Targeting customers through their personal or business emails and emailing them newsletters, promotions and other similar marketing techniques used on social media, are all leading examples of direct marketing. In case of direct marketing, customer response should be calculable and it is often much easier to measure responses from direct marketing than other marketing techniques. The business should be able to determine how many customers took advantage of the promotions and how successful the campaign was. The most important features of direct marketing are: †¢ Business requires a database of customers’ names, with certain other related information such as their contact number/address, demographic information, and purchase habits. †¢ Marketing communications are targeted directly to this list of customers mostly by following techniques of email, social media messaging and cell phone messaging. †¢ Direct marketing initiate specific call to action. For example, an advertisement may ask its user to click on a link to a website. A 2010 study by the Direct Marketing Association reports that in 2010, marketers -- commercial and non-profit spent $153.3 billion on direct marketing, whichShow MoreRelatedSummary Of The Clothing Market For Saudi Arabia Vs. The United States.1382 Words   |  6 PagesWhen looking at the clothing market for Saudi Arabia versus the United States, it is important to discuss how and what marketing techniques are used in each country. The main goal of any company, particularly a clothing company, is to increase demand for the product and to in turn increase the company’s sales and make more money. Company’s achieve this by the promotion techniques in which they market. Therefore, a clothing company is going to choose the promotion that adequately represents and appealsRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tacticsRead MoreTaking a Look at Marketing Strategies1005 Words   |  4 Pagesresponsive chord with customers when distinction across other tools of marketing mix is difficult to achieve. Good and popular advertising campaigns can sometimes be influenced into successful integrated marketing communication programs. The way and purpose of advertising may differ from one company to other depending upon the situations. Targets of an companies advertising efforts will differ, as advertising role and function in the marketing program. One advertisement want to develop positive image or awarenessRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current mark eting mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services DreamworldRead MoreThe Healthcare Industry1578 Words   |  7 Pagessuch as marketing. However, some suggest that pricing strategy, product strategy, and division and targeting were the tasks that require the most knowledge for healthcare marketers, and that they do observe numerous breaches in many areas examined (Kennett et al., 2005). Easier access to medical information on the Internet means your healthcare business must do more than just provide services or products towards health issues. There must be a need to employ a diversity of marketing techniques to helpRead MoreDr Pepper Snapple Group Marketing Plan1494 Words   |  6 Pagesï » ¿ Dave A Johnson Marketing 450 Marketing Decision Making Process Dr Pepper Snapple Group Marketing Plan Professor: Richard Farrell August3, 2014 Dr Pepper Snapple Group Marketing Plan Introduction Generally, many new products fail after their introduction in the market (Bamford, 2010). There are many reasons that can be attributedRead MoreQuestions On The Marketing Strategy1246 Words   |  5 PagesProject MKTG 205 – Principles of Marketing 9/3/16 Abstract This paper will discuss certain aspects of Apple IPhone. It will also talk about the promotional decisions based on the marketing strategies. â€Æ' Marketing Introduction This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategyRead MoreCurrent Health Care Marketing Techniques and Trends821 Words   |  3 Pagesï » ¿Current Health Care Marketing Techniques and Trends Current Health Care Marketing Techniques and Trends: In past few decades, the nature of marketing in the health care industry has changed significantly because of the recent developments that have contributed to the need to develop innovative marketing techniques and trends. These developments witnessed the adoption of marketing techniques from other industries and the creation of marketing approaches that are healthcare-specific. Some of theRead MoreStrategic Integration Of Marketing Communication1166 Words   |  5 Pagesimportance of intensive marketing communication to convince target customers of the benefits of desired purchase actions, so as to boost sales. Advertisement is no longer enough for this purpose. Firms now strive for a strategic integration of diverse promotional tools and techniques to strengthen the communication impact, giving rise to the concept of integrated marketing communication (IMC) and the communication mix in the marketing field. This essay focuses merely on interactive marketing, a rising elementRead M oreAvon Case Study : Avon Case Essay1096 Words   |  5 Pagessuccess, Avon has recently switched its marketing strategy to transform its image and enhance its marketing approaches. The company has combined national responsiveness with globally standardized marketing initiatives to push into foreign markets and increase its global operations. The firm focuses on standardized products with global brand and conveys its successful practices and organizational learning from one country to the next. Marketing Orientations Marketing orientation can be defined as a strategy