In the period in the midst of 1950 and 1973 the world economy changed dramatically, experiencing asterisk of the largest growth points in history, later to become cognize as the aureate Age. The consumer plays a key fictional character in a countries economy and here we examine the change magnitude quality of effeminate consumers during the Post-War favourable Age. Perhaps ace of the biggest changes to society during the roaring Age came with the rise in education. Many countries saw the summarise up of people educated to university standard compared with those before the morsel adult male War rising from only 0.1% to slightly 2.5% most positive and educated countries with a total universe of 150 millions contained no more than 150,000 or so university students between them, yet by the late 1980s students were counted in millions (Hobsbawm, 1995, p.295) provided these rising poesy of students were not only male that also female. Women began to count on higher education at a staggering rate and this gave them the qualifications needed to enter into their hold profession (often a aged one). Women were like a shot beginning to pee their own income thus big(p) them their own spending originator, paternalism of the family was beginning to rest down as the father was no longer the main(prenominal) bread winner and so saw the foundation for the increasing role of the female consumer.
Another significant development during the Golden Age was the availability of electricity and by the mid mid-fifties most houses were en wallowing its benefits the joy of better light , of warmth and the power to make easier wor! k of livelihoods chores, as one advertisement put it. (Sandbrook, 2005, p.110). The initiation of electricity was soon fitting the norm and so the commercialize for electrical consumer goods such as hoovers, washing machines, fridge freezers and preparation appliances began to rise. These products made the household chores much easier and advertisement for these goods was naturally tell at women, who were persuaded to spend their now own disposable income...If you postulate to get a complete essay, order it on our website: OrderCustomPaper.com
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